Upcoming Training

5 Day Metal Roof Boot Camp

How to sell metal roofing using our proven, in-home sales process

Questions? Call Sue at 810-963-0021

This intensive 5-day sales training program is the same step-by-step sales program used by American Metal Roofs to develop 2 million dollar producers. By implementing these selling systems into your company, you will be able to build a duplicable sales program and grow your sales force.

You will learn–

  • Roof, construction and metal roof terminology
  • How to prepare for a successful appointment.
  • How to conduct a needs assessment–Homeowners will tell you how to sell to them!
  • How to measure a roof from the ground.
  • How to conduct an impactful attic examination to create urgency to get the order now.
  • How to get the customer to upgrade and increase the amount of the sale.
  • How to get the customer to acknowledge a metal roof is their least costly and best option.
  • How to eliminate competitors’ products from the minds of the customers using a systematic, emotional sales approach.
  • How to do a price presentation
  • How to present finance options
  • How to get decisions instead of “we need to think about it”.
  • How to price and sell a metal roof profitably
  • How to write a contract

At Boot Camp you will receive a presentation book that is customizable along with a sales training manual.

Class runs from 8:30 AM to 5:00 PM with 3 hours of homework and study material each night.

Boot Camp Information


February 15-19, 2021


American Metal Roofs Training Center
1875 Lansing Rd.
Charlotte, MI, 48813

8:30 a.m. – 5:00 p.m. Monday-Thursday
8:30 a.m. – 2:00 p.m. Friday

Closest Airport:

Capital Region International Airport (LAN), Lansing, Michigan (25 minutes away)
Bishop International Airport (FNT), Flint, MI (60 minutes away)

Closest Hub airport:

Detroit Metropolitan Wayne County Airport (DTW) (90 minutes away)


Holiday Inn Express Hotel in Charlotte (5 minutes from AMR training Center)
500 Meijer St
Charlotte, MI, 48813

What to bring:

Paper, Pens, fine Sharpie, calculator, and ruler

What will be provided: 

Sales training manuals, presentation books. Beverages along with a catered lunch, will be provided each day. Dinners will be on your own.

Program starts promptly at 8:30 a.m.


  • MRC Network Dealer:
    • $1,995.00 — For the first person registered
    • $995.00 — For each additional attendee
    • $995.00 — Repeating Class
  • Independent Dealer:
    • $3,950.00 — For the first person registered
    • $1,995.00 — For each additional attendee
    • $995.00 — Repeating Class

To register, click the link and fill out the form – be sure to mention your interest in the Sales Boot Camp.

Get Started With Metal Roofing Consultants