MRC Team

Frank Farmer


Frank Farmer is the founder and President of American Metal Roofs (AMR) with locations in Flint and Charlotte, Michigan. After establishing AMR as a premium brand across several states, the company was recognized in 2007 by INC Magazine as one of the 500 Fastest Growing Companies in the United States. Frank attended Michigan State University, College of Osteopathic Medicine. He has used his medical knowledge to develop methods of analyzing a home’s health. This information is crucial for an impactful and profitable sales presentation. In 2013, Frank was appointed to the Board of Governors for the Home Improvement Professional Executive Council (HIPEC). Frank’s reputation as a business innovator and problem solver has made him a recognized authority in the metal roofing industry. In 2018, Frank received the “Legends of the Home Improvement” award for his leadership and development of the residential metal roofing industry.

Dan Lane

Vice President

Daniel Lane is the Vice-President of American Metal Roofs. A Wayne State University graduate, Dan manages the Production / Installation Team out of AMR’s Charlotte, Michigan location. He joined AMR in 2004 in a hands-on role installing roofs and managing crews all over the state. In addition, Dan’s engineering talents and vision for improving efficiencies led him to re-engineer all of the roofing trim details used by AMR. His innovations have significantly improved job site safety for his crews and increased installation efficiency by thirty percent. Dan recently moved into his dream home – a home he built himself – with his wife Sara.

Sue DeJaegher

Director of Dealer Development

Sue Dejaegher is Executive Assistant to Frank Farmer and the main contact for clients of Metal Roofing Consultants (MRC). Sue’s background includes work in sales and time as a small business owner. Her past experience positions her perfectly to understand and handle the day-to-day needs of MRC clients.

Mark Schmitz


Mark Schmitz is a CPA / MBA graduate of Western Michigan and Saginaw Valley State Universities. Mark has been CFO / Controller for AMR since 2008. He has successfully guided AMR through the challenging Michigan economy as well as worked to develop relationships with lenders all over the state. Mark’s business experience and background in the construction industry has brought financial stability and steady growth to AMR and to current MRC clients.

Jim Anderson

Marketing Manager

Jim Anderson has been Marketing Manager for AMR since 2008. Managing AMR’s advertising and marketing efforts, Jim has helped AMR generate well over 6000 leads annually. With an award winning background in the advertising world, Jim has added experience in web and digital media and has worked with current MRC clients in advertising support and development of successful lead generation strategies.

Britney Adams

Call Center Manager

Britney Adams has been working in the AMR Call Center since 2006. In her current role as Call Center Manager, Britney trains and manages the AMR Call Center team to consistent excellence. As the world of telemarketing has seen rapid changes in recent years, Britney has stayed ahead of the curve by leading her team to expand into new strategies and technologies for appointment setting and retention.

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