Author: Frank Farmer

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  • Digital Marketing
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  • Training
When I started out in the residential metal roofing business almost 20 years ago, there were no proven methods, templates to follow or people to give me advice.

You are doing business in the era of the empowered consumer. Your potential customers are more knowledgeable, more informed and more up-to-date on the products and services you sell than ever before. They have read blogs, scoured reviews and downloaded white papers and reports by...