22 Feb They Have Come…Have You Built It?
You are doing business in the era of the empowered consumer. Your potential customers are more knowledgeable, more informed and more up-to-date on the products and services you sell than ever before. They have read blogs, scoured reviews and downloaded white papers and reports by the dozens. They have looked at photos, listened to podcasts, watched videos and gotten expert advice. They have Googled, Binged and surfed a veritable ocean of information on your offerings. And all of this happened before they ever contacted anyone about maybe possibly making a purchase.
The question you’ve got to ask is, “Was my business represented at all in this customer’s pre-purchase research project?” If not, why not? Gone are the days when you could make the phone ring simply by running a clever commercial or advertising a big discount. Once you’ve hit a potential customer’s radar, they’re going to check you out – online.
It is critical that you set up a user-friendly, professional, website that offers strong calls to action and as much information about your products and services as possible. Consumers expect you to have an attractive website, they expect a good experience on that site — and they will judge your business based on what they find.